Art

You can spot the 1 percent by the art they collect and invest in.

Everyone who has money can buy or rent a large house/estate/private island.  High Net Worth Individuals are notorious for framing ‘cheques’ for display purposes – cheques, in this context, being easily recognisable brand name works that scream ‘I am loaded’.

The Ultra High Net Worth Individual collects thoughtfully and methodically, building an asset for posterity or for investment, mostly both. The serious collector can manipulate the art market and make or break the reputation of an artist.