B Beyond Magazine’s travels abroad, searching for the very best experiences.

The 1 percent no longer craves 5* hotels and resorts, but values privacy above all. They chase after ultimate experiences and more specifically, those that enhance their philanthropic sensibilities. They can afford to travel by private jet, but don’t mind roughing it when they reach their destination. Today, many would eschew taking the jet because of carbon footprint considerations. Sustainability is, in fact, a big theme for a major proportion of the world’s high-end community. They have seen and done it all and if they haven’t, they certainly have the means to. Their objective has changed.

For most of us, however, travel hotspots and being seen still matter hugely. Hence the popularity of hotels such as Badrutt’s Palace (a super nice hotel, incidentally, that has traditionally hosted the great and the good).